NEW BRAND ENVIRONMENT.

THE RIGHT TIME

I have been passionately committed to our family company, which was founded in 1910, for the last 10 years. My father’s life work laid the foundations for our specialisation in solid wood back in 1986, making wise and consistent investments in trendsetting technology.
Since 2015, I have been the 4th generation to lead the company and uphold our values and the lasting partnerships which are an important part of our existence.
Thanks to the collaboration with our loyal customers and long-term partners and to the trust they place in us in handling challenging projects, the Muotathal furniture factory has been able to constantly evolve. In 2018, we celebrated winning the Raiffeisen Unternehmerpreises award.

Ready for change and permanent development

Since 2015, sufficient investment in strategy, marketing and distribution has been an integral part of our company strategy. It is the basis for sustainable company development, in addition to our strong, well-trained team, reliable partners and the latest technology.

Now is the right time to completely renew our company image.
The new company name, vonrickenbach.swiss ag, the new logo, the new tagline
swiss precision. more than wood and the redesign of our web presence should strengthen our brand values which include Swiss quality, precision, tradition, provenance, “Swissness” and our business model.

The umbrella brand strategy with three divisions – WOOD, DESIGN and ENERGY – will allow us to develop the company in the long term and to reach out to new and existing target groups under the umbrella of the newly created vonrickenbach.swiss ag.