Swissness.
at vonrickenbach.swiss ag.
Since June 2019, vonrickenbach.swiss ag has been a member of SWISS LABEL, the association for the promotion of Swiss products and services. SWISS LABEL is committed to typical Swiss values such as quality, reliability and a clear indication of origin. With its trademark, the crossbow, it is an impressive representation of “Swissness”.
SWISS LABEL
Created in 1917 as the “Schweizer Woche” (Swiss Week), it was successfully rebranded as SWISS LABEL in 1989. Since then, the association has gained new members with the symbolic milestone of 1000 having been reached in 2018. The SWISS LABEL trademark, the crossbow, is associated in particular with William Tell, the revered Swiss freedom fighter. The crossbow therefore stands as a symbol of confidence-building values such as quality, security, reliability, solidity, independence and freedom. At vonrickenbach.swiss ag, we represent these values, just like the other members of SWISS LABEL.
MEMBERSHIP
SWISS LABEL strengthens the overall identity of Switzerland as an important, globally active export country and enhances buyers’ and consumers’ awareness of the origin and quality of goods and services of Swiss origin. Being a member of Swiss Label requires that industrial products comprise a Swiss value share of at least 70 per cent, for foodstuffs at least 90 per cent and service companies must provide their services from Switzerland. SWISS LABEL members are entitled to use the protected trademark with the crossbow on their products in Switzerland and in the most important export countries. Since 2019, von rickenbach.swiss ag has also been a member of the SWISS LABEL association.
SWISS TRADITION
Our over 100-year-old family business at the heart of the Swiss Alps stands for tradition paired with precise craftsmanship and technological progress.
We are proud of our Swiss quality products which we produce ourselves. With the SWISS LABEL crossbow trademark, we are able to successfully position ourselves on the market and demonstrate our close ties with Switzerland as a business location and workplace.
We will tell you more about the SWISS DESIGN CAMP in Muotathal in our next blog.
Thomas von Rickenbach
Director / Owner
